Reconstructing AR ready 3D models for online stores using mobile devices
The future of retail is not within physical walls anymore. It is extended to online platforms but also has come far past the era of using images to visualize products. Now, online retail is further enhanced with 3D product visualization to ensure that the buyers get a near-physical store experience through their smart devices. Augmented Reality is the page turning technological integration which has elevated the entire concept of online stores to meet its future with the aid of 3D models to visualize products.
“Since 2018, the number of mobile AR users has nearly doubled, with usage and popularity driven largely through social media. In 2020, 46 percent of retailers plan to deploy augmented or virtual reality,”
The beginning of this next online retail revolution initiates with creating digital 3D assets aka “Digital Twins” to visualize the products in online stores and e-commerce platforms. 3D digital models are created to represent products in online stores, so that shoppers could interact with the digital product models to get the maximum amount of information possible, to make a better purchasing decision. In simple terms, if you are a buyer willing to purchase a sofa for your living room, Augmented Reality powered online stores can provide you with a 3D model of the sofa, so that you could visualize the product right in your living room, exactly on the location you are hoping to place the product. That is the reason why 3D product model creation serves as the foundation of Augmented Reality.
“I think retailers have enough experience with the existing technology to know they can deploy AR, and it’s proven to improve sell-through and reduce return rates. This is why there is urgency seen from retailers to get those millions of products available in 3D and seamlessly, efficiently flowing through to end-user experiences.”
-Neil Trevett, president, the Khronos Group.
What benefits can the retailers receive by investing in digital 3D product models ?
Increase in online retail sales and the competitive advantage.
There is no doubt that digital 3D product models are starting to replace mainstream 2D image visualization within online stores. This immersive technological advancement provides the shoppers with an interactive experience which delivers more details about the product which could only be achieved with 3D models. More interactive the shopping experience is, the better the shopper’s experience will be. This eventually increases the sales levels in digital retail platforms, giving the retailer a competitive advantage over mainstream online retailers.
If you are an online retailer looking to integrate 3D models for your products in e-commerce websites, the following question might have crossed your mind multiple times.
How do I find the best, most efficient and the most cost-effective approach to design and develop digital 3D product models for my products?
Three main approaches exist to create digital 3D models and each approach has it’s benefits and drawbacks depending on product specifications, retailer requirements and the allocated budget.
3D modeling - This is the manual approach followed by a 3D artist to create product 3D models. This method usually results in creating the models with the highest quality compared with the other two methods. The process consumes much more time due to the complexity, which ultimately make the designs quite expensive. According to reports provided by Deloitte, the cost can approximately range from $100 - $800 or more, depending on the complexity of the product.
Photogrammetry- In this particular approach, digital 3D models are reconstructed with the use of overlapping pictures of the product, captured covering the 360 degree angle. The data collected from each of the pictures are processed to design a single 3D model. The main drawback identified in this approach is the inability to process images of objects which reflect or absorb light such as glass. And also, the 3D models designed with photogrammetry are not ideal for reuse given the circumstances of the design flexibility. But photogrammetry can be a cost-effective approach compared to 3D modelling.
3D scanning - This is in fact the most promising technology that is out there to design digital 3D models.The procedure initiates with scanning the product’s dimensions, shapes and features and using the gathered data to create a set of data points represented with X,Y and Z coordinates. With the collection of all the data points, a point cloud is generated to represent the scanned object. 3D scanning is the most accessible technological approach that could create digital 3D product models.The 3D scanning process involves analyzing objects in the surrounding environment and acquiring required data including true scale dimensions, colors, shapes and textures of the object which help to define the visual aspects of the object. Then the collected data is used to reconstruct the real-world object as a digital 3D model.
That is why OGMO is ready to provide the best, most efficient and the most cost-effective approach to design and develop digital 3D models of your products, using the latest 3D scanning technologies.
OGMO 3D scanning app is a revolutionized innovation bringing the digital 3D model reconstruction process closer to you than ever. OGMO 3D scanning app is developed with the power of Artificial Intelligence and cloud computing to create perfect digital 3D models and it is as simple as capturing a 60 second video clip.
Capture and upload
OGMO 3D scanning app works with iOS mobile devices with the true-depth camera capturing capability. The base of the process is as simple as placing the object on a marker and creating a 60 second video clip covering visual aspects from all the angles of the object with the sufficient amount of lighting. The video clip is uploaded to the cloud where the video is processed with the aid of advanced AI algorithms.
Step 1 - Capture and upload your products using ogmo 3D scanner mobile app
Data about the product's dimensions, shapes and features are gathered to create a set of data points represented with X,Y and Z coordinates. With the collection of all the data points, a point cloud is generated to represent the scanned object. This entire process is fully automated and users do not have to worry about anything during this stage. After the processing, the digital 3D product model will be generated by the OGMO Cloud AI.
Step 2 - Create 3D models automatically using ogmo cloud based AI
The generated 3D product models can easily be linked with your e-commerce websites within minutes, so that the shoppers visiting your website acquire the capability to view the product in 3D as well as in Augmented Reality.
Step 3 - Publish AR ready 3D models to your online store using ogmo 3D editor
OGMO 3D scanner is a real asset for online stores and for e-commerce platforms to reconstruct product models in 3D and to use them in integrating Augmented Reality based product visualization. OGMO is powered with the most advanced immersive technologies to bring the highest quality digital 3D models to life, for the most cost-effective price ranges.