Augmented Reality for Ceramic and Porcelain product visualization in e-commerce.
3D and Augmented Reality immersive technologies have made a significant impact on e-commerce platforms to provide the best product visualization experience to shoppers while boosting brand awareness and sales.
The effects of the COVID-19 pandemic have redirected most brick and mortar shoppers towards e-commerce platforms, to make shopping easier and safer for everybody. The number of online shoppers has almost doubled due to the effects of the pandemic. With restrictions imposed on physical presence, online stores have become a win-win solution for both consumers and retailers to carry out usual business activities via e-commerce platforms.
Augmented Reality has revolutionized e-commerce platforms worldwide, enabling buyers to overlay computer-generated 3D models of products in real-world surroundings. In simple terms, if you are a buyer willing to purchase a porcelain vase for your living room table, Augmented Reality powered online stores can provide you with a 3D model of the vase to visualize the product through a smart device right on your table, exactly on the location you are hoping to place the product.
Why Augmented Reality for ceramics and porcelain?
The most detailed product visualization for ceramics and porcelain.
Augmented Reality integration allows shoppers to visualize ceramic and porcelain products within the exact physical space they wish to locate them. The product orientation can be changed according to the shopper’s preference. AR integration allows,
- 360-degree angle visualization.
- Ability to zoom in and out.
- Rotate the ceramic and porcelain product 3D models right within real-world surroundings with a tap on your smart device.
For example, if the shopper is planning to purchase a porcelain ornament to be placed on a shelf, the preview placement with AR can help the shopper to visualize the ornament on the actual shelf through a smart device with AR compatibility. This feature helps shoppers to decide whether the porcelain ornament looks good with the rest of the items on the shelf before making the purchase.
"61% of online shoppers choose to shop at e-commerce platforms that offer Augmented Reality product visualization over ones that don’t."
- Business Wire
Hence, there is no doubt that Augmented Reality(AR) integration is highly trending around the world to ensure that shoppers get the best product visualization experience in online stores.
The ability to customize.
With Augmented Reality (AR), online stores can hand over the power to the shoppers to customize ceramics and porcelain products, so that consumers gain the ability to change colors, textures, and dimensions of the products according to their preferences.
Simplify purchasing decisions.
Have you ever made a purchase online and been disappointed with the delivered product? This is the most common negative feedback many mainstream online stores receive due to poor product visualization techniques they use, especially with the use of images. With the limited amount of information available with these images, shoppers are reluctant to purchase due to many doubts they have regarding the suitability of the product.
But it is not the case with online stores with Augmented Reality (AR) integration. Customers have the privilege to fully visualize ceramic and porcelain products in 3D and superimpose them within real-world environments to make sure that the product is suitable for the location and goes well with the surrounding objects. Due to this special feature, shoppers can simply make the purchasing decision excluding any doubts.
Reduce product return rates.
Due to giving the shopper the ultimate opportunity to make accurate purchasing decisions, the retailers can benefit from less product return rates. This is beneficial when it comes to dealing with fragile products such as ceramics and porcelain which can easily be subjected to damage during returns. Both online retailers and customers can be spared from the trouble of dealing with product returns when the purchase is made based on Augmented Reality visualization.
Increase online sales.
The ability to try out porcelain and ceramic products before buying, ensures consumer satisfaction which ultimately leads to creating a loyal customer base. When the consumers are satisfied with what they get and with the experience they receive, they are more likely to return, which helps to sustain a solid brand image and eventually boost sales.
The easiest way to try out and purchase ceramics and porcelain products during the pandemic.
At a period where customers are encouraged to shop online due to health concerns and restrictions imposed, Augmented Reality applications allow shoppers to experience and interact with ceramic and porcelain products at the comfort of their own homes. Trying out a new set of porcelain tableware on your dining table, and getting them delivered to your house is just a click away with Augmented Reality.
There are immense levels of opportunities that help the ceramic and porcelain retailers to sustain and to grow sales even during the pandemic thanks to Augmented Reality integration in web stores, especially when it comes to delivering an interactive shopping experience.
Want to make your online ceramic and porcelain product portfolio stand out from the rest, with the use of Augmented Reality?
Request a Demo or contact us via firstname.lastname@example.org to get in touch with OGMO. We provide Augmented Reality shopping assistance to add that extra spark to your ceramics and porcelain online store.