Why you should use Augmented Reality(AR) visualization for your products in WooCommerce.

Kushlani Perera
Kushlani Perera

WooCommerce empowers retailers to set up online stores and sell their products online. It provides access to enter store data, add products, and process orders with ease. With many retailers directing their focus towards e-commerce, there’s no doubt that the sector has emerged to be highly competitive with thousands of stores available.
If you have ever wondered how you can make your store simply standout from the rest of the competition, you will find this helpful.

Why use Augmented Reality (AR) visualization in WooCommerce?

Have you experienced notable product return rates? or shoppers abandoning their shopping carts without proceeding to purchase? This is mainly because the shoppers aren’t sure if they have made the correct decision or have chosen the right items to suit their needs.

Augmented Reality has emerged as the ultimate solution for many such issues faced by retailers who use WooCommerce. Augmented Reality enables the buyers to overlay computer-generated 3D models of products in real-world surroundings. In simple terms, if the shopper is willing to purchase a sofa for the living room, Augmented reality powered WooCommerce stores can provide you with a 3D model of the sofa that can be visualized within the living room, exactly on the location they are hoping to place the product. Besides, Augmented Reality can provide real-time customization for the products on WooCommerce.

As a leading e-commerce platform, WooCommerce has identified Augmented Reality(AR) as a propelling technology to increase online business revenue, profits, and conversion rates through enhanced user experience with products. Augmented Reality(AR) has not failed to deliver interactive user experiences through many beneficial features.

6 advantages of integrating Augmented Reality visualization in WooCommerce.

Provides the most effective product visualization for online stores with,

  • -360 degree angle visualization of products.

  • -Zoom in and out/ resizing capability.

  • -Rotatable models.

  • -Real time customizable visuals.

Allowing shoppers to preview 3D models of products in front of them within the exact locations they wish to place them. (“try-before-you-purchase”).

It provides the ultimate futuristic visualization capabilities to superimpose 3D product models onto real-world environments enabling customization, interaction, and convenient navigation for products in online stores. That is why e-commerce platforms such as WooCommerce encourage Augmented Reality(AR) product visualization to revolutionize retail.

Illustrating hard-to-define product details and specifications seamlessly.

Augmented Reality visualization is the best alternative to replace mainstream image-based product visualization in WooCommerce. The Augmented Reality view can provide more information about the product which cannot be provided with images.

Giving visual details for customers to understand products accurately and to simplify purchasing decisions.

With additional visual information available with Augmented Reality (AR), shoppers have the privilege to fully visualize products in 3D and superimpose them within real-world environments to make sure that the product is suitable for the location and goes well with the surrounding objects. Due to this special feature, shoppers can simply make the purchasing decision excluding any doubts. The product can be previewed in actual size, color, and under actual lighting conditions. Therefore, shoppers gain the ability to easily make a purchasing decision based on near-reality information available.

Increases shopper confidence in choosing the most suitable products to cater to their needs. It reduces product return rates and cart abandonment.

The use of Augmented Reality(AR) visualization on WooCommerce has immensely contributed to reducing product return rates due to “try-before-you-purchase” feature available with high product interactivity. Since the shoppers can overlay and preview product models within their actual environment, they will have lesser doubts about purchasing the product. Hence, it reduces cart abandonment.

Helps to stay ahead of the competition and increase sales.

Adaptation of AR on WooCommerce ultimately helps brands to sustain a loyal customer base and increase sales. Recent studies show that,

“40% of shoppers are willing to pay more for products that can be previewed through Augmented Reality (AR).”

-bigcommerce.com

WooCommerce platform recognizes the importance of creating positive and engaging experiences for shoppers. Augmented Reality(AR) has struck as a technology to enhance the user experience and increase customer returns to the web store and sales.

The pandemic has acted as a catalyst for the digital revolution in shopping during the past year. The amount of online shoppers has escalated within the year, and retailers have redirected their interest towards creating web stores and powering them with immersive technologies. During the process, Augmented Reality(AR) has proven the value it can add to WooCommerce to provide the shoppers with the most positive experience with products. Statistically, according to Neilsen global survey, 51% of the shoppers are willing to assess products with the use of immersive technologies such as Augmented Reality(AR), which signifies the value it can add to e-commerce.

OGMO offers the Augmented Reality(AR) shopping assistant feature for WooCommerce to escalate the shopping experience for both shoppers and retailers. The beginning of this next online retail revolution initiates with creating digital 3D assets aka “Digital Twins” to visualize the products in online stores. That is why OGMO is ready to provide the best, most efficient, and most cost-effective approach to design and develop digital 3D models of your products using the latest 3D scanning technologies.

OGMO 3D scanning app is a revolutionized innovation bringing the digital 3D model reconstruction process closer to you than ever.

OGMO 3D scanning app is developed with the power of artificial intelligence and cloud computing to create perfect digital 3D models and it is as simple as capturing a 60-second video clip. OGMO also provides 3D product configurators for WooCommerce stores to offer the shoppers the ultimate interactive experience.

To learn more about how you can easily create 3D models of your products to integrate Augmented Reality in WooCommerce with OGMO AR Shopping Assistant, contact us via lochitha@ogmo.xyz or request a demo here.

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