Augmented Reality for Furniture product visualization in e-commerce.

Lochitha Adikari
Lochitha Adikari

Augmented Reality(AR) has emerged as a game-changing technology for many industries to propel through the extensive competition in online retail. This immersive technology is offering futuristic features to online stores so that online retailers gain the ability to sell products more effectively while ensuring to provide an interactive experience to shoppers. Likewise, the furniture industry in e-commerce has also been benefited from the features that Augmented Reality has been able to put forward.

Augmented Reality is comprised of technological advancements to bring in-depth details of the products to life, enabling shoppers to overlay computer-generated 3D models of products within real-world surroundings. In simple terms, if you are a shopper willing to purchase a sofa for your living room, Augmented Reality powered online stores can provide a 3D model of the sofa which can be previewed through a smart device, exactly on the location you are hoping to place the product.

With the aid of Augmented Reality, thousands of furniture designs can be displayed and viewed via online furniture stores. Moreover, Augmented Reality enables shoppers to preview real-time customizable furniture designs right within real-world surroundings. With that, retailers have found endless prospects to elevate the furniture industry with the use of Augmented Reality all around the world.

IKEA and Overstock are a few of the big names in retail that use Augmented Reality to help shoppers design and plan furniture placements within their spaces. As two of the biggest online furniture retailers, IKEA, as well as Overstock, have managed to boost their online branding and sales with the use of Augmented Reality within the last few years.

“IKEA Place makes it easier to make buying decisions in your own place, to get inspired and try many different products, styles, and colors in real-life settings with a swipe of your finger,"

-Michael Valdsgaard, leader of digital transformation at Inter IKEA Systems

How Augmented Reality is helping the furniture industry to bloom.

With AR-powered online furniture stores, retailers have the opportunity to display their furniture design as true-to-scale 3D models and to provide the ability for shoppers to overlay the 3D models within actual locations. Near-reality 3D model representations of furniture products are comprised of realistic materials, textures, and dimensions to provide the shoppers with the most accurate information about the products.

Augmented Reality is helping online Furniture retailers by,

Providing accurate and effective furniture product visualization with,

-360 degree angle visualization of products.

-Zoom in and out/ resizing capability.

-Rotatable models.

-Real time customizable visuals.

Illustrating hard-to-define furniture product details that cannot be illustrated with images.

Augmented Reality visualization is the best alternative to replace mainstream image-based product visualization. The Augmented Reality view can provide more information about the product which cannot be provided with images. For example, Augmented Reality ready 3D models provide 360-degree angle visualization within real-world surroundings.

Allowing shoppers to preview 3D models of furniture within the exact locations they wish to place them. (“try-before-you-purchase”).

It provides the ultimate futuristic visualization capabilities to superimpose 3D furniture product models onto real-world environments enabling customization, interaction, and convenient navigation for products in online stores.

Giving visual details for customers to understand products accurately and to simplify purchasing decisions.

With additional visual information available with Augmented Reality (AR), shoppers have the privilege to fully visualize products in 3D and superimpose them within real-world environments to make sure that the product is suitable for the location and goes well with the surrounding objects. Due to this special feature, shoppers can simply make the purchasing decision excluding any doubts. The furniture product can be previewed in actual size, color, and under actual lighting conditions. Therefore, shoppers gain the ability to easily make a purchasing decision based on near-reality information available.

Increasing shopper confidence in choosing the most suitable products to cater to their needs. It reduces product return rates and cart abandonment.

The use of Augmented Reality(AR) visualization for online furniture stores has immensely contributed to reducing product return rates due to “try-before-you-purchase” feature available with high product interactivity. Since the shoppers can overlay and preview furniture product models within their actual environment, they will have lesser doubts about purchasing the product. Hence, it reduces cart abandonment.

Helping to stay ahead of the competition and increase sales.

Adaptation of AR ultimately helps brands to sustain a loyal customer base and increase sales.

OGMO offers the Augmented Reality(AR) shopping assistant feature for online furniture stores to escalate the shopping experience for both shoppers and retailers. The beginning of this next online retail revolution initiates with creating digital 3D assets aka “Digital Twins” to visualize the products in online stores. That is why OGMO is ready to provide the best, most efficient, and most cost-effective approach to design and develop digital 3D models of your products using the latest 3D scanning technologies.

OGMO 3D scanning app is a revolutionized innovation bringing the digital 3D model reconstruction process closer to you than ever.

OGMO 3D scanning app is developed with the power of artificial intelligence and cloud computing to create perfect digital 3D models and it is as simple as capturing a 60-second video clip. OGMO also provides 3D product configurators for online furniture stores to offer the shoppers the ultimate interactive experience.

To learn more about how you can easily create 3D models of your furniture products to integrate Augmented Reality in your webshop with OGMO AR Shopping Assistant, contact us via lochitha@ogmo.xyz or request a demo here.

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