Augmented Reality visualization for your products in Shopify

Lochitha Adikari
Lochitha Adikari

As a leading e-commerce platform, Shopify allows retailers to set up online stores and sell their products online. Shopify provides access to you, to enter store data, add products, and process orders with ease. As a form of representation, most Shopify merchants tend to use images for product visualization. But images can provide a limited amount of information that only gives two-dimensional illustrations of the product, which is why product visualization with images is now considered outdated.

Why use Augmented Reality (AR) visualization in Shopify?

Due to the vast amount of additional benefits, most e-commerce platforms such as Shopify now encourage the use of immersive technologies to visualize products in online stores. Augmented Reality(AR) is such an immersive technology that is taking e-commerce platforms such as Shopify by storm with its ability to exploit advanced 3D models and to bring products to life in real-world environments. Several brands on Shopify now offer product visualization with the aid of Augmented Reality(AR) which has revolutionized the way we shop enabling buyers to overlay computer-generated 3D models of products in real-world surroundings through mobile devices.

According to recent statistics provided by Shopify, products that can be visualized with Augmented Reality(AR) showed a “94% higher conversion rate than products without Augmented Reality(AR) visualization feature.”

As a leading e-commerce platform, Shopify has identified Augmented Reality(AR) as a propelling technology to increase online business revenue, profits, and conversion rates through enhanced user experience with products. Augmented Reality(AR) has not failed to deliver interactive user experiences through many beneficial features.

Augmented Reality visualization on Shopify,

Provides the most effective product visualization for online stores with,

-360-degree angle visualization of products.

-Zoom in and out/ resizing capability.

-Rotatable models.

-Real-time customizable visuals.

Allows shoppers to preview 3D models of products in front of them within the exact locations they wish to place them. (“try-before-you-purchase”).

It provides the ultimate futuristic visualization capabilities to superimpose 3D product models onto real-world environments enabling customization, interaction, and convenient navigation for products in online stores. That is why e-commerce platforms such as Shopify encourage Augmented Reality(AR) product visualization to revolutionize retail.

Illustrates hard-to-define product details and specifications seamlessly.

Augmented Reality visualization is the best alternative to replace mainstream image-based product visualization in Shopify. The Augmented Reality view can provide more information about the product which cannot be provided with images.

Gives visual details for customers to understand products accurately and to simplify purchasing decisions.

With additional visual information available with Augmented Reality (AR), shoppers have the privilege to fully visualize products in 3D and superimpose them within real-world environments to make sure that the product is suitable for the location and goes well with the surrounding objects. Due to this special feature, shoppers can simply make the purchasing decision excluding any doubts. The product can be previewed in actual size, color, and under actual lighting conditions. Therefore, shoppers gain the ability to easily make a purchasing decision based on near-reality information available.

Creates a sense of ownership by allowing shoppers to visualize products through their smart devices.

Shoppers have the ability to preview products through their AR compatible smart devices without any other additional hardware.

In fact, the pandemic has acted as a catalyst for the digital revolution in shopping during the past year. The amount of online shoppers has escalated within the year, and retailers have redirected their interest towards creating web stores and powering them with immersive technologies. During the process, Augmented Reality(AR) has proven the value it can add to Shopify to provide the shoppers with the most positive experience with products.

Statistically, according to Neilsen global survey, “51% of the shoppers are willing to assess products with the use of immersive technologies such as Augmented Reality(AR)”, which clearly signifies the value it can add to e-commerce. Also, the Shopify platform recognizes the importance of creating positive experiences for shoppers. Augmented Reality(AR) has struck as a technology to enhance the user experience and increase customer returns to the web store and sales.

“Augmented Reality(AR) has helped some brands and businesses to increase conversion rates by up to 250%.” -Shopify.

The use of Augmented Reality(AR) visualization on Shopify has immensely contributed to reducing product return rates due to “try-before-you-purchase” feature available with high product interactivity.

Augmented Reality is the growing technology in e-commerce that has escalated the shopping experience for both shoppers and retailers. It provides the ultimate futuristic visualization capabilities to superimpose 3D product models onto real-world environments enabling customization, interaction, and convenient navigation for products in online stores. That is why e-commerce platforms such as Shopify encourage Augmented Reality(AR) product visualization to revolutionize retail. The beginning of this next online retail revolution initiates with creating digital 3D assets aka “Digital Twins” to visualize the products in online stores. That is why OGMO is ready to provide the best, most efficient, and most cost-effective approach to design and develop digital 3D models of your products using the latest 3D scanning technologies.
OGMO 3D scanning app is a revolutionized innovation bringing the digital 3D model reconstruction process closer to you than ever. OGMO 3D scanning app is developed with the power of artificial intelligence and cloud computing to create perfect digital 3D models and it is as simple as capturing a 60-second video clip. To learn more about how you can easily create 3D models of your products to integrate Augmented Reality into your Shopify online store, contact us via lochitha@ogmo.xyz or request a demo here.

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